The company began to expand into new frontiers of the model industry. In 1971 LEGO did start to target young women with the adding of furnishings and dollhouses; in 1974 it introduced their first real human figures, called Minifigures; and in 1979 that expanded in space with sets displaying astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of charms elements directed at young girls. This era also saw the creation of a management structure, with Godtfred Kirk Christiansen’s young man Kjeld Kirk Kristiansen signing up the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1972s also observed the introduction of a process that allowed customers to choose certain stones they desired to purchase and create their own versions, rather than purchase pre-made products; it was popular with adults, as well as children. In the same decade, Profano branched out into medieval territory considering the Castle topic, and in 1980 the company added https://lego-x.com/2021/12/07/the-best-places-to-buy-lego/ their first educate sets to its collection.
In 1989 Lego presented the Pirate look, and with it numerous pirate ships, wasteland islands and treasure. The organization also extended its array of facial expression, adding beards, eye patches and lip stick in addition to the standard two sight and smile. Some elderly Lego coin collectors resented these changes, finding the more straightforward faces of earlier models.
As Lego expanded in a huge multinational corporation, completely to find ways in order to meet the requirements of their big name customers like Focus on, Wal-Mart and Toys ‘R’ Us, which in turn demanded greater selections and faster transport times. Maintain with these demands, the company began to reduce total production coming back new products by causing more consumption of computerized assemblage systems.